As a creative solutions provider, for over 17 years, Syngrity has worked with organisations across industries in providing avant grade solutions to some very unique issues.
Pulse: A lot of organisations have been getting in touch with us past 3 years wanting to teach their employees “creativity”. Secondly they club “creativity and Innovation” under the same umbrella. They are as different as chalk and cheese and entail different processes.
Our findings:
- Everyone is creative, even if they say they aren’t. In our playshops, we have had participants (arguably very left brained) coming up with awesome creative inputs and solutions to some pressing issues. It was obviously induced out of them but did we teach them creativity? No. Everyone is born creative.
- Creativity is a state of mind. And you need empathy for that.
- Organisations, rather than trying to make their people “creative” , should invest in adopting a Corporate Creative Culture, where creative ideas are encouraged, not only for the product or service they provide. Creativity can’t be linear. If we create an environment to encourage creativity, we will not have to teach it.
- Organisations need to start investing into the personal lives of their employees. For eg: If an employee is spending 10 hours at work, 2 hours commuting and 8 hours sleeping (to replenish to go back to work), s/he is only left with 4 hours to establish personal relationships with self, family and friends. That is definitely not enough for self growth. If organisations start investing in their employees, including what they are passionate about, attrition rates will decline and a lot of people will touch Max Q potential.
- Employees need to become intrapreneurs. 100% accountability is also fostered in a corporate creative environment.
- Organisations need to start AWARDING and not PENALISING for failure.
This is so close to heart. Specially… B. It sums it all up in a simple way.
For, to get the creative juices flowing in a person, that person needs what we call an empathetic awakening. Which would, in turn lead to that rare freedom … of the soul, so much so that, it soars. I understand Syngrity plays a part in doing just that, which is why these points make much sense.
D is an absolutely brilliant idea. It is both, thoughtful and necessary. Must be shared on a bigger platform, for it to be implemented. It is the need of the day. Seriously.
Extremely well written piece, Vikram.
Thanks a lot Poushali for resonating. Please share this Link on your platforms as well.